What separates a business that runs from one that collapses? According to the source, one thing: somebody caring about what happens to the organization itself, and not only about the people in it.

The essence of management in one word

The source puts it in a single word, caring: “The essence of good management is CARING what goes on.”

What does a good manager care about? According to the source: what is happening, what gets spent, what prosperity is possible, the way the work is done, the look of the place and the real state of the staff. He is also dedicated to getting the show on the road, and he clears out of the lineup the obstacles in the way of the organization's progress and the staff's.

Notice how practical that list is. It starts with what happens and what is spent, moves on to prosperity and the way the work gets done, and reaches the look of the place and the state of the staff. Caring, in the source's sense, is attention to all of these together.

Why caring only for the employee hurts him

The source then explains what happens when the caring is partial. A manager who is worker-oriented cares for the worker and not for the organization. The result, according to the source, is that the worker ends up with nothing, because the organization vanishes and there is nobody left to employ him.

That is why real help for an employee includes making sure there will be work for him to do.

This argument turns the usual talk about standing with the employees upside down. The source sees nothing wrong with looking after your people. Its warning is aimed at whoever cares only about them, because that person destroys the place they earn their living from. In a business of six people you see this up close: one concession too big, and the business does not make it to the end of the year.

Suppose an owner lets a debt from an old customer slide because he does not want to be a nuisance. Three months later he is late on payroll.

Or an owner who agreed to every request to swap shifts. Six months later she was working every weekend herself. When she decided that the schedule locks on Wednesday and does not move afterwards, there were two weeks of complaints, and then the team settled.

Both look generous from outside. The source's reasoning is that generosity at the business's expense eventually reaches the employees as well.

The difference between a business that holds and one that collapses

Here is the sentence the whole booklet leans on. According to the source, what separates organizations that run from those that collapse is simply “somebody caring what happens to the organization itself.”

The words that matter are the organization itself. That means the business as an entity, separate from the customers, the employees and the owner. Small-business owners find this hard, since they tend to treat the business as an extension of themselves. The moment an owner starts seeing it as something that exists on its own, there is someone to protect it, even from him.

Suppose an owner pays for personal equipment out of the business account, since to him it is the same pocket anyway. In a lean year there is nothing left to cover it.

Or an owner who asked, before every decision, what it would do to the business next year and not only this month. Two deals were turned down, and it paid off.

And two partners who each looked after their own side of the business, while nobody looked after the overlap between them. The overlap is what went under.

When the mind is somewhere else

The source gives a sharp test as well. Caring what goes on, against not caring, is the basic difference, and caring about something else while working is the mark of the laborer and not the executive.

The wording is blunt, and it is precise, because it separates two roles and judges neither. A person who works with his mind elsewhere is still doing work, which is entirely legitimate. He is just not managing it.

A small-business owner often does both on the same day, so he needs to know which hat he is wearing at any given moment.

Suppose an owner spends a full day on the tools at a customer's site. That same day, three questions from his crew get a one-word answer each.

Or a manager who set two days a week when she stays off the floor. Those became the days when things actually got decided.

And an owner who found out that he checked his phone in every meeting. Once he stopped, the meetings ran half as long.

What the booklet has on this

The chapter this article draws on includes two exercises: The entity, and The hat. It also has a self-check, and it sits inside a full booklet about what the manager's job requires of someone who hired a first employee.

If you are not sure who in your business cares about the business itself, and not only about the customers or the team, start with that question.

The booklet is general knowledge about managing people, not legal advice on employment law.