How to learn what your customers want to hear, without guessing

01·Where you are now

You paid for an ad, you wrote posts, maybe you hired somebody, and something happened, but not what you expected

Could the problem be not the message, but who received it? Advertising never works on the wrong audience, so an ad aimed at the wrong people would have failed on any wording and any budget.

And it costs you twice. A message to the wrong audience costs a lot of money and gets no result, and then you also learn the wrong lesson from it, and stop trying.

As long as you don't know who you tried it on, “I tried it and it didn't work” tells you nothing, and “I have tried everything” turns out to be one thing, over and over, on the same audience. I used to sell on the phone too, and in the end I felt I was cheating people.

02·Who's talking to you: Axel Jedlitschka

I left a sales job because I felt I was cheating people

From May to November 2021 I worked in telemarketing, selling internet provider services. There I learned to sell by phone and to take “no” for an answer, and in the end I felt burned out on the industry, and I didn't feel “ethical” toward the customers.

I left, and in my next job I booked sales meetings by phone, ran sales and service meetings, and started building systems and automations for business owners. I'm not against selling. I'm against promotion done without finding out who you are talking to, because without a survey “you are going in blind.”

Axel Jedlitschka

04·There is a way

The System: four steps

Changing the wording, the picture or the budget doesn't change who reads the ad. And without asking them, you write a very accurate message to the person you are imagining. “When you mix it up, you fail.” And: “When you get it straight and survey it, you succeed.”

1. 01Identify the audiences.There may be several separate kinds, and each one gets a name of its own.
2. 02Survey each one.You ask, and you look at the responses. This is the step most people skip.
3. 03Plan for each one.A separate message and offer.
4. 04Send.The right one to the right one, in every case.

The words they said are the words you write, not a polished version of them. They open the door, and what goes through it is your message.

What you get

What is promised, and what is not

There is no purchase and no payment here, so there is nothing to cancel. You can withdraw your consent to marketing messages at any time.

Questions?

Before you download